Yvon Chouinard donates his business to fight climate crisis!
Recommended for Middle Grades
The founder of American apparel Patagonia, Inc., Yvon Chouinard donates his company to aid in the fight against the climate crisis.
Chouinard used to be a rock climber and has been working to help the environment for a long time. He has said in the past that he doesn’t want to work in business. He says that he doesn’t have a computer or cell phone.
Key facts!
- The company will be given to a trust by Yvon Chouinard.
- The profit from the company will be used by the trust to fight the climate crisis.
- Yvon Chouinard said that the money we make after putting it back into the business will be given out as a dividend every year to help fight the crisis.
- Patagonia will not take value from nature and turn it into money for investors.
- Instead, it will use the money it makes to protect the environment.
- Even though Patagonia will still be run as a private, for-profit business, the Chouinard family will no longer own it.
- The trust will be run by people from the family who will be called “trustees.”
Patagonia promotes one of the coolest ideas of letting kids be kids.
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