Kyra is India’s first virtual influencer with million followers!
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Kyra, who is based in Mumbai is the very first virtual influencer in India. Kyra began her journey as a virtual influencer in January 2022.
Who is a Virtual Influencer (VI)?
A virtual influencer is a computer-generated fictional character that is used in place of real-life “influencers” for marketing purposes.
Who is a Social Media Influencer?
A social media influencer is someone who is well-known in a certain field, has access to a large audience, and can convince others.
Experts in social media think that a big part of marketing in the future will take place on platforms that are part of the metaverse. In the world of social media marketing, the goal of virtual influencers (VIs) is to make up characters that can get people interested.
Key Facts about Virtual Influencer (VI) Kyra!
- Kyra has more than a million Instagram followers.
- She keeps her social media profile up to date with new posts, popular reels, and pictures.
- There are yoga sessions, airport diaries, and fashion photoshoots among the pictures.
- Kyra also travels all over the world, and over the years she has grown as a virtual influencer.
- She also had her first brand collaboration with an audio brand in India, which was a big deal.
- Kyra’s counterparts in the world are Rozy from South Korea and Lil Miquela from the United States.
- Kyra and other virtual influencers are not limited by time or place, so brands and fans can talk to them at any time of day.
- Virtual influencers have promoted big fashion brands, social media campaigns, and car brands in the past.
- As the line between the real world and the virtual world continues to blur, companies are becoming more and more interested in investing in the metaverse.
Check out Kyra’s model shoot as she tries different clothing.
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