Most internet traffic isn’t from real humans

8 Jul 2021

Most internet traffic isn’t from real humans

Most internet traffic isn’t from real humans‘Non-Humans’ operations are using 51% of all internet traffic.

A study says that slightly more than half of the entire internet’s traffic comes from computers not used by real humans that might actually purchase products. This non-human traffic is actually from bots.

A bot (short for "robot) is a computer programme that operates as an agent for a user or other programme.

Last year, for instance, the US Justice Department said that eight people cheated advertisers of US$36 million using such bad bots. These were two of the largest digital ad-fraud operations exposed.

Digital advertisers want two things: people to look at their ads and “premium” or established websites to host them. So, what these people did was create websites to host ads and charge money for them. And then, used bots to make it seem as if real people were looking at the ads.

Today, bots are so prevalent in the digital media ecosystem that even the most sophisticated publishers can’t avoid them. They are typically used to steal content from websites or shut down websites by overwhelming them with traffic.

However, the good news is that the increase in bot traffic last year was mostly because of the addition of good bots in the ecosystem, while bad bot traffic remained nearly the same.
Good bots
A quarter of internet traffic is good bots that monitor or enhance the web. The general and common examples of good bots are “spiders”. For example, those that Google uses to map the internet.

https://www.youtube.com/watch?v=fEbzk4vTHsQ

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‘Non-Humans’ operations are using 51% of all internet traffic. A study says that slightly more than half of the entire internet’s traffic comes from computers […]

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