Coconuts Step Up: Veggie Venture!
Recommended for Preparatory Grades
Coconut, a versatile fruit, is gaining attention for its value-added products like cosmetics, ready-to-cook pastes, and gel drinks. Mr Ali an employee of Mezhukkattil Mill Originals, is at the forefront of this trend. Their company is exploring new coconut-based products.
In Kerala, where coconut plantations have diminished, companies like Mezhukkattil Mill Originals are bringing innovative coconut products to the global market.
Coconut Craze!
- Mezhukkattil Mill Originals is a company founded in 1976. It initially focused on producing coconut oil. But it is now expanding its product range. They recently showcased two new products at the Gulf Food Exhibition in 2023. For example like ready-to-use roasted coconut paste and chutney, and a super fine powder for coconut milk.
- India is the second-largest coconut producer globally but ranks only eighth in value addition. Ubais aims to change this and increase the value of coconut-based products in India. Mezhukkattil Mill Originals’ roasted coconut paste is a popular product used in Kerala cuisine and has a mayonnaise-like texture.
- The company emphasizes the use of natural ingredients and avoids additives, making their products fall under the Clean Label category. Mr Ali plans to open an Experience Centre in October, where visitors can explore the various uses of value-added coconut products.
- The coconut industry is evolving, and entrepreneurs are recognizing the potential of value-added coconut products. Ubais Ali’s efforts to introduce innovative coconut-based products highlight the growing demand for such items. The success of companies like Mezhukkattil Mill Originals indicates a shift towards natural and additive-free products.
- As the demand for plant-based alternatives rises, coconut is emerging as a valuable resource for creating diverse products. From cosmetics to ready-to-cook pastes, coconut-based items offer a range of benefits.
- Companies like Mezhukkattil Mill Originals are leading the way in introducing new coconut-based products, exploring the fruit’s potential in various industries. The increasing awareness of coconut’s uses and the emphasis on value addition suggest a promising future for the coconut industry.
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