Sony x Bungie == Gaming legends unite!
Recommended for Secondary Grades
Sony x Bungie == Gaming legends unite!
Sony Group Corporation is a leading video game developer and entertainment giant has acquired Bungie Incorporated – the game developers behind popular games like “Destiny” and “Halo”. The estimated value of this acquisition is around $3.6 billion dollars. The fundamental idea behind the acquisition is the strengthen Sony’s own game-making studios.
Benefits of acquisitions
Companies usually get into acquisitions for numerous reasons. For example, to provide world-class services and experiences to its end users, build better products, increase market share, just to name a few. Our readers recall that in the past Instagram and Whatsapp were acquired by Meta (formerly known as Facebook). The fundamental idea was to merge the functionalities of two world-class applications into their existing user base.
Sony x Bungie
The acquisition of Bungie will give Sony access to Bungie’s live gaming services, world-class technical expertise and a reach to billions of players.
Bungie as a company will continue to operate independently. This will give the company the advantage to self-publish and reach out to players anywhere in the world.
Gaming Industry is BIG
Gaming is a billion-dollar business. In 2020, the revenue from the worldwide PC gaming market is estimated to be around 37 billion dollars. While the mobile gaming market has an estimated income of over 77 billion U.S. dollars.
How is Bungie different?
A technique followed by many gaming companies is a regular release of sequels to their popular games. Bungie is different in that aspect. For example, their most recent game “Destiny 2”, the base game “Destiny” is free. However for updated content, new seasons and expansions the users need to pay.
Their move has been popular, since 2019, over 20 million players are their regular customers.
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