Google’s Video Ads Made Advertisers Frown!
Recommended for Preparatory Grades
Uh-oh, it seems like Google, the big tech company, got into a little trouble! There’s a report that says they misled advertisers about their video ads. But wait, Google says it’s not true. Let’s find out what really happened!
Google’s Ad Missteps: Truth or Trouble?
- According to a report by a company called Adalytics, Google didn’t tell advertisers the truth about how their video ads were placed and seen. They didn’t meet Google’s quality standards! Imagine that!
- The report says that Google’s TrueView service, which shows video ads, didn’t work the way it should. Sometimes the ads played without sound or on other websites. That’s not good! It’s like watching a movie with no sound or in the wrong theater!
- Guess who got affected by this? Some big companies like The Wall Street Journal, Johnson and Johnson, and even the U.S. Federal Government! Wow, even the European Parliament was involved too. That’s a lot of important people!
- Adalytics thinks that Google’s actions might have cost these advertisers billions of dollars. That’s a lot of money! They think this problem started in 2020 and has been going on for some time. Yikes!
- So, it seems like Google didn’t do things the right way with their video ads. They didn’t follow their own rules, and that made advertisers lose money. Not good, Google!
- But hold on a second! Google says the report is wrong. They deny all the allegations and call them “extremely inaccurate.” According to Google, most of the ads on their video partner sites are seen by people, and advertisers only pay when the ads are viewed.
- Adalytics shared some screenshots of ads being played in weird places without sound or control. Hmm, who should we believe? It’s a bit confusing, isn’t it?
- Well, let’s hope Google and Adalytics can figure out the truth. And in the meantime, advertisers will have to be careful and make sure their video ads are seen and heard by the right people. After all, we want our ads to be funny, entertaining, and not lost in space like those poor video ads!
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